A Solution to get Pure User Experience

Lookback, a plugin for iOS apps to record screen, the invention aids developers to a great extent when mobile users encounters a problem. The application makes possible to record users face and voice which facilitates them to explain what happened when they encounter a bug or when the app has some problems. It was founded by ex-Spotify  engineers who found a problem with recording the users experiences on the app. The company was set up when ex-Spotify developer Joachim Bengtsson which at present raised an amount of  $2.2M in Seed funding rounds by the investors European investor Lakestar, Index Ventures and other angels, including Ilya Sukhar, co-founder of Parse.

Lookback is a resultant of a challenge taken by Joachim Bengtsson, the then developer of Spotisy from his designer colleagues when they shared the difficulty recording user experiences on mobile. The geek finally emerged with base script of Lookback. In other words, Lookback enables the developers to get the real time pure user experiences rather than a test app, where pure experiences implies users using application of their own in unbiased way. Now, the developer can capture the screen, and the end user behind the screen using the front-facing camera. The users can start the service by shaking the mobile device to make record button to appear. As the user press record button everything in the screen is recorded. By this meantime, user can activate front camera to explain the procedures the went through and the problem encountered.look back

The remarkable feature of  product that its installation requires no special system requirement and additional equipments which is useful for bug recording, growth hacking, product market and more. In addition, the products offers two plugins viz Lookback HD, offers high quality recordings but only for pre-release apps and Lookback Safe which works in App Store apps but uses a lower quality recording technique.  The companies who validated Lookback service includes Spotify, King, Yammer, Venmo. The new funding would be allocated to develop the technical platform by hiring more engineers, designers, project managers and UX researchers.

A Doctor Friendly App

SharePractice is a free social medical reference app for medical practitioners including physicians, nurses and medical students. Never before have healthcare professionals had a social tool to use in their profession. But today an exclusive mobile app, where the clinicians can to browse and search diagnoses, to access  preferred ways of treatment by understanding real life experience of fellow practitioners who have shared their experiences over SharePractice. Hence the platform provides a way to contribute the effective treatment for varied illness and rate and comment such posts for future reference of SharePractice users. The platform is serving a referral based treatment experience that altogether enrich treatment quality and knowledge of general practitioners.SP2

 In comparison with all other fields, medical sector demands upright updation, that lacks easy accessibility of  resources and references. There are no easy ways for the medical community to exchange and evaluate ideas and share insights based on experience. People usually call, text, email, use forums and go to conferences, but this data is circumstantial, difficult to gather, and eventually is lost. This makes SharePractice an innovative yet practicable undertaking. SharePractice has launched a free iOS app that allows doctors to publish findings, generate feedback, review conventional therapies, and incorporate new medicines into a collective knowledge base. Until this time, report shows that Share Practices have been used by 5000+ clinical practitioners who belongs to any field of medicine. Besides, sharing experiences and information over SharePractice is a fine platform clinicians earn reputation within medical field.

 The genuinity of posts and links in the app are beyond the question for the content is created by licensed healthcare professionals. One can always find the author of any treatment and the community regularly evaluates content by rating and commenting on treatments. As well, the company has partnered with Doximity to verify licensed medical status.

 The company raised  around $2.8M funding rounds for several times and presently the $1.3M raised from seed funding in March 2014 to be utilized to further expand the team and to boost up the growth in core field . The investors to SharePractice includes FF Angel LLC, Base Ventures, Better Ventures, Erik Moore, Kirill Makharinsky, Mike Pearson, FF Angel LLC, Scrum Ventures, China Rock Capital.

A pocket sized Wind Meter

Vaavud, a start up by three Danish Engineering students that distributes tiny wind meter supported on mobile phones. The Vaavud wind meter enables you to take precise and reliable measurements of the wind anywhere, using your iOS or Android phone. The handheld wind meter connected with mobile device gives real time wind speed graph on the gadget screen. The product is an electronic free hardware, but wireless combined with mobile application . The wind meter shape is an analogy of cup anemometers, but with two cups instead of three which makes the product pocket friendly. The comparatively low cost Vaavud wind meter works with iPhone 4, 4S, 5, 5C, 5S, Samsung Galaxy S3, S4, HTC One, Google Nexus 5 and iPads from 2 and onwards. Furthermore, it enables online sharing of recorded wind velocity by the customers across the world on a live map.

 As the product is electronics free, it makes use of magnetic flux lines and its interference to identify and further measure the wind speed. The product consists of two tiny wind cups arranged in opposite to each other, connected by a middle stump attached with two small magnets. The middle stump connecting two cups consists of a rotor molded with low friction Teflon bearing. The magnetic field sensor in the phone can detect when they rotate, and by using algorithms normally used for sound processing, the rotations can be converted to wind speed. The product then communicate with mobile app by means of sound waves and works on the basis of magnetic flux lines interruption. The sound waves is then converted to wind meter measurement.

 The on screen viewing option provides an overview of average, actual and maximum wind speed and a real time graph. The user can scroll and pinch-zoom on the graph, if want to taker a closer look at something. The wind velocity can be measured in different units and the available units: m/s, Km/h, mph, Kts and Bft. The live map gives users access to measurements and its details made by other Vaavud users globally. The Vaavud wind meter has a wind range of 2 to 20 m/s(Up to 24 m/s for iPhone 5S and up to 48 m/s on some Android phones). Precision is the least of +/- 4% or 0.2 m/s. Moreover, the cup-anemometer design ensures accurate measurement as the precision of the Vaavud wind meter is not affected by changes in wind direction.up2

 The Danish company raised Seed funding from a group of angel investors. The hobbyist as primary audience, product now targets at sailors, sea water adventurers, sky divers or to build out more services that appeal to business and enterprise. Its quite strange, but the audience list to the product consists corporate clients from the agriculture industry. The company agreed a joint project with the Swedish agricultural coop Lantmännen Maskin AB  will to build a custom solution for measuring wind speed.

An innovation in Digital Advertising


elevate DIGITAL kiosk

Elevate digital, founded in March 2011 as smartDIGITAL is a leading developer and advertising company. The Chicago company provides a platform for interactive digital advertising. Presently, Elevate Digital products, interactive touch screen displays are employed in high traffic area in Chicago. The company utilize the funds raised for product development and to spread out the span across the US and internationally as the company aims for deployments in the top 30 markets by the end of 2014.This venture is obviously an shortest way that public get access free of cost to a wide range of information and services. Besides, the products design is indubitably appreciable as the display units could be placed indoor and outdoor with multiple sized displays cached with information that best fit the customer needs.

Since its founding in 2011, Elevate DIGITAL has deployed more than 70 screens across several cities. The company has also established partnerships with organizations such as Groupon, The Tribune Company and the American Red Cross, among others. The company received about $7.2 M in Series A funding from many investors during past two years. The investors includes SFX Entertainment, Partners Path Investments, Advantage Capital Partners and Metropolitan Capital Bank.

The elevate digital display units incorporates still and video camera, rotating top screen videos, Interactive displays that features video spots, interactive applications, interactive photo and video sharing. Moreover, it makes possible the interactive shopping and so a bar-code scanner, credit card reader. The display unit is manufactured with data collection and reporting feature together with 24/7 system monitoring and reporting, hence advertisers to easily measure campaign performance. If a customer require a well later reference to the information perceived, one can record  as a soft-copy in the form of  email or a printed report. This implies the consumers are more engaged and hence the ads could directly shot at the clients.