UK based Ometria, works for online retailers and business firms to organize data, and perform analytical study to equip the business with market updation and customer behavior. In current scenario, the competition in e-commerce field is all time high, hence the need for right data-driven marketing to fathom the present selling goods and services, targeted clients and steps to be adopted to make the next order worthy enough stands high. Here comes the strategic intervention of Ometria as a user friendly support tool focusing on retailers. The platform does not intricate the business analysis by incorporating multitude of analytic tool, but employ e-commerce intelligence tools and make the market research in an optimized grade.
Ometria supplies an e-commerce analysis platform that facilitates the users various functionalities that includes browse abandonment tools to collect the E-mail addresses of visitors by the retailers. The users can validate marketing mix by analyzing the lifetime value of customers that users get from each source, and get more of the best ones and view detailed information about customers and visitors, across all their devices. It again provides an option to see the specific recommendations for which products to promote to improve overall profitability. The platform also facilititates an on-floor walk through online store in real time to see who is shopping and what they are browsing.
The company has received a Seed funding of $1.5M in March 2014 raised by Alastair Mitchell, Andy McLoughlin, Tim Jackson, Phil Wilkinson, Guy Westlake, Sean Cornwell, Ned Cranborne, Shan Drummond. The company said they would utilize the money to expand the span including a plan to establish an office in Moscow and further develop the platform. It’s a fast growing venture serving a $1 trillion industry whose customers include well-known British Brands like John Smedley and Charlotte Tilbury, and recent press includes The Telegraph.