What is social commerce and how to use it for your business?

Social Commerce is basically the platform where the buying and selling of products take place with the help of social medias and online media through interaction and development of new relations. In other words, social commerce is the use of social networks in the background of e-commerce transactions. The concept of social commerce was introduced by David Beisel  and by Steve Rubel and the terms was introduced by Yahoo in 2005. E-commerce has expanded so much these days that almost every transaction be it a purchase or selling, takes place through the e-commerce platforms. Some of the social commerce includes ratings, reviews, referrals, recommendations, communities, social advertising and many more.

Facebook is one among the giants in social media platforms. The Facebook commerce, f-commerce or the f-comm all refers to the selling and buying of products through the Facebook page, either directly or through the Facebook Open Graph. Similarly is the Twitter social media where Twitter Commerce rules and makes it easy for the buying and selling of products.

Since there is a huge option of the products, one was confused while purchasing products for better rates and comparison of products. For this the social commerce brings the best products and the best shopping to one place helps one in better comparison and decision making.  There are both the offsite and onsite social commerce. The Onsite social commerce refers to retailers whereas the Offsite social commerce includes activities that happen outside the retailers which includes Facebook storefronts, Pinterest and other social networks.

If one need to build up a good audience they would have to basically implement the 6C`s of Social Commerce, which includes Content, Community, Commerce, Context, Connection and ultimately Conversation. One has to have a good content first to attract customers, then build a community where interactions happen and build sustainable relationships. Then fulfill customers needs with the help of transactional web presence. Tracking of real world events helps to understand and stay in touch through commercing platforms and hence the matter has to be genuine and clear. It all depends on relationships and the more and relationships maintained the more open in the social commercing. And finally conversing. A clear conversation helps in clear communication and thus in a happy deal between two people.

Social commerce also works on a few elementary elements like reciprocating, building a community and being with the community of one’s choice, having social proof like positive feedbacks from consumers on a public platforms that builds confidence in new visitors, liking of the page which shows that more and more people are confident on our product and when recommendations work, people are more confident in joining and buying products and finally being there for customers and showing the importance of having the product and how much availability would be there, so that the customer would genuinely want to buy the product.

Based on al this is how social commercing works and social platforms are the best marketing platforms these days for any kind of products.

Set up a facebook store and get benefit from it

Being on facebook helps you to get in touch with many numbers of people and these connections would help in establishing your business or products and thus would help you in achieving great incomes from them. All that you have to do is, when you have a facebook account, just create a facebook store and dealers would rush in to and you would not need for any other kind of marketing or advertising as the media will do it. In order to attain effective results, you have to know exactly how to market your product through social media and to know more about facebook eCommerce. Having a facebook account is no more a big deal. Every Tom, Dick and Harry has a facebook account and every single event that happen in life is being posted in there. However, only few have considered to create facebook store or set up facebook store page and generate income from it.

One effective tool is having a store to buy your products. This would enable customers who visit your site to purchase products that they like and in any chance you do not have a cart, you could easily create one using any store app, so that the customer does not have to leave the page while purchasing and thus making is more customer friendly and open to the audience. This would create great effective in marketing your product.

Another effective tool is getting maximum like on your page. The more number of like, the more your contacts get widened. In this way the awareness of your product reaches to a larger audience. This promotes your product and the chances of being purchased are high. Larger the number of audiences, greater the chance of being more recognized. And the chances of understanding your product and buying it. The platform is large and huge and the chances of purchase and recognition for your brand are easier.

Any new organization or brands that are opening up new, also makes it a point these days to set up a facebook store, so that they get maximum coverage for their product and thus help in building up their business and relationships. Merchants and companies should make full use of this option so that they get the maximum benefits for their business.

Since social networking sites are the best place to get yourself and your product noticed, and, in every aspect facebook outsmarts the others and it is the best platform these days to market oneself and their products to bring in great business. Choosing the right platform is one basic tool in effective advertising and having a facebook account and setting up a facebook store is one of the effective tools in advertising your product and in turn building great business.

How to Setup An Online Business With Turnkey Web Scripts?

If you want to have a successful and flourishing online business these days, you got to come up with innovative business concepts and you should make yourself acquainted with ways on how to turn those concepts into a reality. The first thing is all up to you i.e. creativity which is a part of everyone’s brain. You got to somehow strike upon an innovative concept. To make it a reality, well that is when you could make use of numerous turnkey scripts available online these days to kick start your business. Today the internet has several options for you to venture into and finding out a perfect script to churn out your dream business website.

Suppose you want to start an online retail website similar to e-Bay and Amazon, then it is quite easy to do so because there would be several open source scripts available for the same in the internet and you can customize it with the help of technical experts to fit your business needs. If you have technical expertise with regards to modifying scripts, then you can very well customize such web scripts on your own thereby making significant savings on developmental and customization charges. Talking about website scripts, you can search online for perhaps any kind of script that would transform into an exciting business opportunity. You can have PHP based scripts for websites such as online matchmaking, online billing, social media management, online design, back up and so on. The list is endless.

With regards to open source scripts, the best thing about it is that you do not have to worry about designing and developing of a whole website as well as regulations that prevent customization. Almost every aspect of a modern day web based business portal can be made a reality with the help of these turnkey scripts. You need to spend a little time with acquainting yourself with these software after they have been customized and set up for your business or if you have managers or administrators to handle operations, then you are relieved from that complexity as well. Once up and running, the website made by the script would be robust and capable of handling user traffic during the course of the operation and also allow the website to scale its functionality and network management as traffic increases as well as with the growth of your business.

So with an effective website script, getting into the vast online business map is so easy and you could very well see a robust and fruitful growth for your business if you manage to couple such high end software infrastructure with hardware infrastructure as well as effective promotion and marketing strategies. Doing business online has never been this easy before.

Ecommerce Website Builder – Build Your Online Store Within Minutes

With the world economy facing a financial crisis, only a handful of industries manage to overcome the gloom and among them one of the key names would be the e-commerce industry. This is the reason why having an e-commerce website builder software at your disposal can turn out to be a very fruitful option at this time of dire and recession. Several retail enterprises are cashing in on online shopping carts and they want solutions that could develop an online store of their choice as quickly as possible. And today there are several online store builder software packages that allow you to build your dream online store within minutes.

Using an e-commerce store builder to design a website is far easier than having to design one from the root up all by yourself. They have all the necessary functionalities integrated into them thereby giving you time to focus your attention onto more important issues. They can easily build an online store in minutes with all the desired features you want and most of them have been created keeping in mind strict SEO perspectives.

These software packages take care of all the coding and framework issues that you will face if you opt to build it by yourself. Most of these e-commerce website builder software packages have inbuilt themes and layouts which you can use to create an attractive and well laid out store website. The interfaces for customising and setting up are top notch and are quite easy to use. If at all you need any help, there will be tutorials and other forms of support available all the time. Setting up such a website has never been so easy in the past. This level of comfort can be made possible only by an effective online store builder software package.

Online stores have started to become a part of modern day lifestyle activities. No longer do people want to waste time searching for a physical store to buy any item. Anything that is available in your nearest shop is available online at the several shopping cart websites and the best part about it is that they mostly come at lower prices thanks to the direct sourcing of products from the manufacturers thereby eliminating middlemen commission and costs. It is necessary to ensure that you have a robust logistics infrastructure to support your online store and once you have done that, the online store builder software will take care of the rest. They provide interfaces for addition of products, modifications, space for banners and advertisements, company logo, etc. Setting up of categories and sub categories for various products is easy as there would be pre built options for that.

As such using an ecommerce website builder software to create an online store is a highly feasible option if you want to cash in on the growing e-commerce industry. If promoted well, your shopping cart website would see phenomenal growth once you have attained the trust and confidence of your customers.