Monetizing the networks of Facebook users

Facebook is here to stay. When it started spreading across the world, many businesses looked on Facebook (and for that matter social media) as a threat to productivity. Employees were banned from using Facebook during office hours. A few years later, it is the businesses themselves that are signing up to Facebook.  The problem that most businesses with Facebook profiles is how to convert their networks into sales; in simple terms how to monetize their networks. Continue reading…