iScripts.com a fresh aproach to business models – KillerStartups profile

Recently KillerStartups profiled iScripts in their article iScripts.com A fresh aproach to business models .  some excerpts from the article.
“iScripts offers a number of products for entrepreneurs to start online businesses in a cost-efficient and customizable way. These web applications go by the name of iScripts, and they encompass different business models. For instance, the interested party can create social sites along with eCommerce portals of every denomination. The products are also offered as source available and (as it was mentioned above) they can be customized as the user sees fit. Moreover, it is possible to place a script request through the site, so that it can be said that every type of business proposition is made viable by the company.

The main page lists the many iScripts that can be readily purchased and put into practice, whereas a “Showcase” section is also part of the premises. This part of the site will let you have a glance at different live websites powered by iScripts applications”

This is a economical and painless way of implementing teh business model you have for your business. Once you prove your business mdel you can always fine tune it.

Infomediary Business Model

  • Data about consumers and their consumption habits are valuable, especially when that information is carefully analyzed and used to target marketing campaigns. Independently collected data about producers and their products are useful to consumers when considering a purchase. Some firms function as infomediaries (information intermediaries) assisting buyers and/or sellers understand a given market.
  • Advertising Networks — feed banner ads to a network of member sites, thereby enabling advertisers to deploy large marketing campaigns. Ad networks collect data about web users that can be used to analyze marketing effectiveness. [DoubleClick, Compete.com]

  • Audience Measurement Services — online audience market research agencies. [Nielsen//Netratings]

  • Incentive Marketing — customer loyalty program that provides incentives to customers such as redeemable points or coupons for making purchases from associated retailers. Data collected about users is sold for targeted advertising. [Coolsavings]

  • Metamediary — facilitates transactions between buyer and sellers by providing comprehensive information and ancillary services, without being involved in the actual exchange of goods or services between the parties. [Edmunds]

Direct Manufacturer Business Model

  • Wholesalers and retailers of goods and services. Sales may be made based on list prices or through auction. Virtual Merchant –or e-tailer, is a retail merchant that operates solely over the web. [Amazon.com]
  • Catalog Merchant — mail-order business with a web-based catalog. Combines mail, telephone and online ordering. [Lands’ End]

  • Click and Mortar — traditional brick-and-mortar retail establishment with web storefront. [Barnes & Noble, Walmart.com]

  • Bit Vendor — a merchant that deals strictly in digital products and services and, in its purest form, conducts both sales and distribution over the web. [Apple iTunes Music Store]

Affiliate Business Model

  • In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, the affiliate model, provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model — if an affiliate does not generate sales, it represents no cost to the merchant. The affiliate model is inherently well-suited to the web, which explains its popularity. Variations include, banner exchange, pay-per-click, and revenue sharing programs. [Barnes & Noble, Amazon.com] Banner Exchange — trades banner placement among a network of affiliated sites.
  • Pay-per-click — site that pays affiliates for a user click-through.
  • Revenue Sharing — offers a percent-of-sale commission based on a user click-through in which the user subsequently purchases a product.
  • Affiliate Networks – market place for publishers and vendors to establish affiliate relationships. These relation ships could range from Cost per Action (CPA), Cost per Click(CPC) or views ( CPMs).[Commssion junction, LinkShare, Shareasale]