Business Analysis Made Easy

The UK based Ometria, works for online retailers and business firms to organize data, and perform an analytical study to equip the business with market updates and customer behavior. In the current scenario, the competition in e-commerce field is an all-time high, hence the need for right data-driven marketing to fathom the present selling goods and services, targeted clients and steps to be adopted to make the next order worthy enough stands high. Here comes the strategic intervention of Ometria as a user-friendly support tool focusing on retailers. The platform does not intricate the business analysis by incorporating a multitude of analytic tool, but employ e-commerce intelligence tools and make the market research in an optimized grade.

Ometria supplies an e-commerce analysis platform that facilitates the user’s various functionalities that includes browsing abandonment tools to collect the E-mail addresses of visitors by the retailers. The users can validate marketing mix by analyzing the lifetime value of customers that users get from each source, and get more of the best ones and view detailed information about customers and visitors, across all their devices. It again provides an option to see the specific recommendations for which products to promote to improve overall profitability. The platform also facilitates an on-floor walkthrough online store in real-time to see who is shopping and what they are browsing.

 The company has received a Seed funding of $1.5M  in March 2014 raised by Alastair Mitchell, Andy McLoughlin, Tim Jackson, Phil Wilkinson, Guy Westlake, Sean Cornwell, Ned Cranborne, Shan Drummond. The company said they would utilize the money to expand the span including a plan to establish an office in Moscow and further develop the platform. It’s a fast-growing venture serving a $1 trillion industry whose customers include well-known British Brands like John Smedley and Charlotte Tilbury, and recent press includes The Telegraph.

A Doctor Friendly App

SharePractice is a free social medical reference app for medical practitioners including physicians, nurses and medical students. Never before have healthcare professionals had a social tool to use in their profession. But today an exclusive mobile app, where the clinicians can to browse and search diagnoses, to access preferred ways of treatment by understanding real life experience of fellow practitioners who have shared their experiences over SharePractice. Hence the platform provides a way to contribute the effective treatment for varied illness and rate and comment such posts for future reference of SharePractice users. The platform is serving a referral based treatment experience that altogether enrich treatment quality and knowledge of general practitioners.

 In comparison with all other fields, medical sector demands upright updation, that lacks easy accessibility of  resources and references. There are no easy ways for the medical community to exchange and evaluate ideas and share insights based on experience. People usually call, text, email, use forums and go to conferences, but this data is circumstantial, difficult to gather, and eventually is lost. This makes SharePractice an innovative yet practicable undertaking. SharePractice has launched a free iOS app that allows doctors to publish findings, generate feedback, review conventional therapies, and incorporate new medicines into a collective knowledge base. Until this time, report shows that Share Practices have been used by 5000+ clinical practitioners who belongs to any field of medicine. Besides, sharing experiences and information over SharePractice is a fine platform clinicians earn reputation within medical field.

 The genuinity of posts and links in the app are beyond the question for the content is created by licensed healthcare professionals. One can always find the author of any treatment and the community regularly evaluates content by rating and commenting on treatments. As well, the company has partnered with Doximity to verify licensed medical status.

 The company raised  around $2.8M funding rounds for several times and presently the $1.3M raised from seed funding in March 2014 to be utilized to further expand the team and to boost up the growth in core field . The investors to SharePractice includes FF Angel LLC, Base Ventures, Better Ventures, Erik Moore, Kirill Makharinsky, Mike Pearson, FF Angel LLC, Scrum Ventures, China Rock Capital.

A Marketplace for Tech Talents

Hired, earlier DeveloperAuction raised $15 M in Series A funding rounds led by Crosslink and Sierra Ventures with participation from SoftTech and Sherpa Ventures. The company founded in May 2012 has previously raised $2.7 million in seed funding from SoftTech, New Enterprise Associates, Google Ventures, Sierra Ventures, Crosslink Capital, and Haystack. CEO Matt Mickiewicz says the new funds will be used to build the Hired team and expand geographically, with launches set for Los Angeles, Boston, and Seattle this year.

Hired is basically a two-sided market place to meet requirement of high-quality technology talent in business ventures and a multitude of work fields together with best job opportunities. Out of 5000 participants, the site intakes an average of 230 new participants and connect them with 700+ leading companies, including mainstream companies such as OpenTable, Palantir, ClearSlide, Mixpanel, Klout, Lookout, and Twitter as well as leading early-stage startups. The company currently provide a platform to hire developers, UX/UI designers, product managers and data scientists in the Bay Area, NYC, Washington DC, Boston, Chicago, LA and Seattle.

Hired as a transparent and unbiased recruitment platform with offers appears sound for engineers, but with a future aim of broadening its span that welcomes professionals from all walks of life. As the team found that the name Developer Auction would shrink its span as it implies only engineers, the name was changed to Hired.

Hired is trying to reverse the way that in-house recruiters attract talented engineers. The top developers are listed for a period of time. During that time companies can bid on potential employees, letting them know upfront what they would be willing to pay a developer to join their team, including perks and signing bonuses, all before the two sit down for an interview. . If they’re interested, the engineers can follow up for interviews and go through the normal hiring process. If a professional followed Hired and secured a job with a company, the employer pays Hired 15 percent of their base salary. That fee ends up being a little bit less than what a standard recruiting agency might charge at 20 to 25 percent. Creating a profile in a site is free, but only the top 150 developers would be appeared in the auction list, hence more competitive and the high breeds get hired first. The platform assures the genuinity, as this controls by regular monitoring which candidates to prevent the awkward situation where a current employer sees one of their engineers. Furthermore, Hired help the professional’s support with personal advocacy from the sign-in day to offer signing day.

Lifeline Response – Protection at fingertips

Lifeline Response is a Chicago based mobile app development company that develops applications that intended to provide personal safety. It utilizes natural human reaction to respond to emergency situations by immediately alerting authorities if the user is in need of help. It incorporated GPS Location & Route Tracking technology and based on touch sensation, with Microsoft’s Bing Maps for GPS tracking. The app is currently available in AppStore and Google Play. The product has got attractive pricing since it cost only $21.99 for an annual subscription while $ 3.99 for monthly subscription. Since it was founded in 2012,  the app delivers outright service within the USA and have received a fair acceptance within the country. It has been received a seed round funding of $0.37M in March 2014. The company has partnered with U.S. Cellular and has enterprise agreements with universities, hospitals and corporations around the US.

The working of the app is briefly noted. The app is available on the gadget’s home screen. When selected and made it engaged, it senses the user’s thumb on the screen. The moment that thumb is removed, a countdown begins from 20 seconds during which time the user could enter a deactivation code for the app if it is activated accidentally. Instead, if you were attacked, your thumb would naturally come off the screen. Even if the phone was confiscated, once the app has been activated, there is no reversing the process without the proper code. After seven seconds without a code an alarm will begin to sound and when the countdown ends, app’s response verification center will be contacted. The center would call the user asking if they are in an emergency. Incase if the attacker finds something wrong with the situation and tries to turn off the app- by providing this code instead of the proper deactivation code, the app identifies the user is in an emergency. At that point, the app makes a call to the local 911 who would respond via GPS coordinates to the phone’s location. Likewise, if the phone isn’t answered, the same procedure would occur. The company provides 24/7 support and an option for 7 emergency contact numbers to be saved to which distress alerts will be sent, to make the service more promising.

The app is directly focusing on female population especially the university students. As a part of this, the company has two versions available for purchase viz  Personal edition and Campus edition. Thus, the company has made enterprise agreements with major universities and colleges(30+) within the state with a reasonable cost of  $2 to $7. As the alternative solutions are costly and include either personnel or infrastructure or both service, the company could directly make an entrance into the standard population.