Latest trends in Social Media Selling

Believe it or not, the social media has taken over the business arena. More and more people are using various social media platforms in their daily interactions and decisions are being influence by information gathered from places like Twitter, Facebook and MySpace. Businesses have started taking advantage of this to review and redirect their overall marketing strategies. The concept of social media selling which is a way of entering into a discussion with the customer has taken over from the coercive marketing strategies that existed before. New trends have emerged  in social selling. Continue reading…

Introduction to social selling

The way people find information has now become a lot more easier. Consumers no longer rely on referrals and expect advice in making decisions as to which product or service solves their problems in the best way. They will first do a  research and seek opinion from real users of the products and services. Social media has offered various ways of finding that vital information without reference to the seller or service provider. Continue reading…

Seven Deadly Sins of a Bad E-Commerce Site

Many of your competitors are already doing business through the Internet. The yearly growth rate of e-commerce is over 25 percent. E-commerce segments for businesses that sell to other businesses or B2B, as it is called, is escalating at an even faster pace. Naturally, at some point, you too decide that you need to have a piece of this action!
The seven deadly sins of a bad e-commerce site are:
  • Lack of Product Information
  • Only One Ordering Method
  • Only One Payment Method
  • No Shopping Cart with Tax Calculation
  • No Guarantees
  • No Privacy Policy
  • Lack of Security

Many of your competitors are already doing business through the Internet. The yearly growth rate of e-commerce is over 25 percent. E-commerce segments for businesses that sell to other businesses or B2B, as it is called, is escalating at an even faster pace. Naturally, at some point, you too decide that you need to have a piece of this action!

Read more…

Distributed eCommerce: The Way of the Future

Initially, during the birth of ecommerce, we envisioned a very simple sales process; one vendor, one storefront, and one distributor.  As the shape of ecommerce is changing, the product fulfillment is also taking a different shape
In 2006, Amazon Marketplace began to usher in a new era of “distributed eCommerce” and multiple vendors on a singular storefront. It was almost as if the retail giant was taking cues from the release of iScripts MultiCart in 2004!

Initially, during the birth of ecommerce, we envisioned a very simple sales process; one vendor, one storefront, and one distributor.  As the shape of ecommerce is changing, the product fulfillment is also taking a different shape
In 2006, Amazon Marketplace began to usher in a new era of “distributed eCommerce” and multiple vendors on a singular storefront. It was almost as if the retail giant was taking cues from the release of iScripts MultiCart in 2004!

Read more…